The brand.

Attack possibility. Attack everything. 

Attack Energy was born out of a mindset of attacking the things we want in life… Goals, potential, accomplishment, money, good times, adventure, dreams. Whatever it is... Attacking it until it becomes a reality. 

 

Anything less than attacking life, leaves potential and possibility unexplored. And that's not cool. 

 

“Follow your dreams” doesn’t get us hyped. | Attacking a dream does. 

"Starting" a workout doesn’t get us pumped. | Attacking a workout does. 

“Doing life” is uninspiring. | Attacking life excites us. 

 

It’s a mindset shift to the correct mindset it takes to GO BIG and ACHIEVE BIG in life. The ATTACK mindset.

 

You can attack anything... Epic, fun, training, adventure, waves, slopes, workouts, literally anything. Whatever your thing is… Whatever you are doing... ATTACK IT.

 

Being on this website, you are entering a community of people attacking life to the fullest. 

 

What are you attacking? Tag us on social media and #attackit.

 

Attack possibility. Attack everything. 

 

Est. 2025. Austin, Texas USA

The drink.

Attack Energy takes our brand and slaps it on the newest most dominant energy drink to pop off since the birth of energy drink culture in the 2000’s. 

 

We’re innovating on taste, function, plus much more...  and we’re just getting started.

 

We created a sick energy drink that obliterates the competition in taste and real world benefits.

 

For example, our drink contains more electrolytes per ounce than any other major energy drink on the market.*

 

This is real world innovation with ACTUAL high level performance benefits. 

 

You can learn more about the benefits of the drink here, but the point is this: 

 

We’re not here to “come out” with the next boring, bad tasting, useless energy drink. There’s so many boring, lazy, copy cat drinks out there, it’s disgusting and it’s ruining the industry. 

 

Nahhh. Not us. 

 

We’re here to ATTACK the game with a high level brand and ridiculous product unseen in ages. 

 

We’re here to ATTACK the limits of what’s possible with an energy drink. 

 

__________

*To the best of our dang knowledge, Attack contains more electrolytes per ounce than any other major energy drink on the market, based on publicly available nutritional data for ready-to-drink energy beverages. If you can find one with more, let us know.

The milestones.

- 2022: Idea conceived.

- 2023: Brand established

- 2024: 2-years of cutting edge drink formulation complete. 

- May 2025: First drinks are manufactured.

- May 2025: First drink sold. 

- Aug 2025: First store.

- Much more to come. We're just getting started. 

What to do now.

Explore our store. Find a drink > Find a shirt or hat you like > Experience an Attack for yourself. Become part of the family.

TRY ATTACK